Dream Big
Think Small

We make products that delight you and free you from household chores, without any compromises.

Popur was born to a five-cat family.

We created Popur because we were trying to solve a problem in our own life. With a lot of scooping and tinkering every day since 2016, we have been envisioning a perfect litter box for our five critters to use comfortably and safely. It took us six years from an acrylic, rudimentary prototype to bringing Popur to life.

Popur was born to a five-cat family.

We created Popur because we were trying to solve a problem in our own life. With a lot of scooping and tinkering every day since 2016, we have been envisioning a perfect litter box for our five critters to use comfortably and safely. It took us six years from an acrylic, rudimentary prototype to bringing Popur to life.

Crowdfunded, built together with the community.

Popur truly would not exist without the support of its community of cat parents all around the world. We bootstrapped and started out as a Kickstarter project in May 2022, and amassed nearly 2,000 early supporters who finally made the dream come true. It was an enormous success, and Popur has been riding that wave of enthusiasm for smart design and delightful solutions ever since.

Through crowdfunding people are able to participate more intimately in the development process, all while we are kept free of risk-averse outside investment. Crowdfunding is baked into our DNA, encouraging us to take risks, prioritize innovation, speak honestly, and shun tradition.

Non Ducor
Duco

The Latin saying for “I’m not led, I lead” epitomizes our endeavor for excellence. At Popur, we build things differently. And we’re always one step ahead, if not more.

First principles thinking is what sets us apart. We boil things down to the most fundamental truths and then reasoning up from there. To do that, we must question every assumption about a given scenario, and then create new knowledge and solutions from scratch.

At Popur, we build things for you. The ones who take care of every family member thoughtfully. The ones who settle for nothing but the best. The ones who want to make the most out of their day and their life.

We envision families where everyone’s needs are met and where we use technology, design and care to keep each other happy.

It’s time to lead the change.