Popur is proud to unveil one of the most meaningful transformations in our journey to date. Starting now, you'll experience Popur in an entirely new light—from how we look and sound, to how we support and grow with you. This evolution introduces a refined identity for Popur, while staying true to our enduring promise of care, comfort, and creativity—for cats, and for you.
Brand identity, redefined
A new look that says more
Popur now wears a sharper, more confident look—with a bold mono-color logo replacing our classic red. Across our site and channels, black and purple set a tone that's both sleek, refined, and just a little mysterious—like a cat. Our new slogan, Born for Cat, Built for Life, says exactly what we stand for.
A personality you can feel
Meet poppi, our animated black cat, here to guide you with charm, wit, and a touch of mischief. Like him, the new Popur voice is sleek, futuristic, and just bold enough to make you smile. It speaks clearly—but always with warmth.
A stronger bond between us
This new identity isn't just about how we look—it's about how clearly we connect. From a more legible logo to a more relatable voice, every detail brings us closer to the people we serve—because clarity builds trust, and trust brings us closer.
Digital home, redesigned
Navigation that gets you there faster
Finding what you need should feel effortless. Now it does. Whether you're exploring litter systems or setup guides, we've streamlined the structure to reduce noise, cut clicks, and get you straight to what matters.
Support that lives in one place
All your support essentials, from setup guides to order tracking, now live under one roof. Our new Help center brings clarity and convenience together, so you can stop searching and start solving, all in one seamless space.
An experience that adapts to you
From discovery to support, the new mobile experience flows with you. Smarter layouts, smoother interactions, and cleaner menus make every step faster, easier, and more intuitive—wherever you are, and whatever screen you're on.
Why we did this
This upgrade isn't just a surface refresh—it's a sharper reflection of what we stand for: care, character, and connection. Popur has always meant more than a name.
"Po" evokes possibility, positivity, and potency—a quiet force behind meaningful change. "Pur" echoes the soft sound of trust, comfort, and feline joy. Together, Popur becomes a word for a world shaped with care, for cats, and for those who love them.
Our new identity carries that belief forward. Bold yet refined, it's made to think with clarity and speak with warmth—a brand that grows with you, and stays grounded in what matters most.
What stays the same
Change brings new energy—but the things that matter most don't change. Your Popur experience, subscriptions, and support remain as dependable as ever. We're still here, just a little sharper, a little smarter, and still entirely devoted to cats and the people who care for them.
What's next
Our renewed identity and redesigned site are only the beginning. In the coming months, you'll see more of what this new chapter makes possible, including the arrival of our next-generation litter solutions, powered by the SLS system and guided by the CARESS framework.
These aren't just upgrades in form or function. They reflect a deeper ambition: to reimagine what modern cat care can look and feel like. Smarter, cleaner, quieter. Designed not just for today, but for the years you'll spend growing with your cat.
Thank you for being here, for your curiosity, your trust, and your love for all things feline. Explore the new Popur, and discover what we've built for cats, and for life.
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Official Statement
8 comments
Super vague. No real explanation of what is different between the current model and the new one
What has been fixed, changed or improved specifically?
I am so excited for the new unit’s unveiling! I did the reservation and can’t wait to place my order (US). I still adore the unit I have and it’s functioning marvelously well considering I have 7 cats. What a blessing to not have to clean the litter 30 times a day. With the counter, it reminds me of just how much time and effort I am saving, plus not having to visit the trash bin 30 times a day. More time to enjoy my babies and know they are protected by a much more sanitary way to contend with the necessary automatically. No more, ugh! it’s midnight, I need to get some sleep only to realize I still had to clean the litterbox.
Huge hugs to your team and Poppi from Franklyn, Daisy, Kiri, Kai, Bean, Nami and Ming
Will the new popurS7 be bigger?
I have several Popurs because I breed Maine Coons. Even my kittens grow up using this box and love it! Any time I have had an issue Popur has been quick to fix it! I’m a customer for life! Can’t wait to get the new one!
We took the plunge and purchased the Popur five a little over a year ago and it has been such a life changer! All three cats use it except for one who has some mental issues we are convinced and occasionally deposits his little gift outside of the box, although he always urinates in the box which is so important! But I would purchase another one in a heartbeat if something happens to this one and we’re even considering purchasing one in the future if our finances allow to put in the garage so the cats will have two of these high-tech boxes to make our life easier🥰